Get The Best Valuable Editorial Links With This 6 Tips

There are two types of marketers: those who request and pay for editorial links, and those who earn editorial links from authoritative websites. It is an undeniable fact that obtaining these editorial links is a difficult nut to crack, and there will be times when even your best SEO practices will fall short of your expectations.

Have you ever wondered what you could do to obtain some valuable editorial links? There are many businesses that are struggling with their link-building strategies through guest posting on various blogs, and if you are a marketer, you are probably aware of how difficult it is to build links through guest posting. However, your guest posts are not counted as editorial links because you are essentially asking for the link rather than earning it.

To put it simply, an editorial link is one that you earn naturally and for which you must exert significant effort. It’s challenging, but it’s more effective than guest posting.

Also, if you want to incorporate in your SEO strategy, you should focus on obtaining natural backlinks from authoritative websites.

The editorial links can actually serve as your golden ticket to excellent link building, and your business will ultimately get what it desires, more and more customers.

If you’re having trouble with your backlinks and SEO, you’ve come to the right place and are reading the right article because we’re going to list the top six ways to get valuable editorial links.

So, take note of what we’re about to say because this article could help you take your business to the next level.

1. Get The PR Department Involved

That is what the PR department does; they communicate with the editors of large and well-known publications and, in the end, they assist you in achieving the level of visibility you desire for your company.

There is a chance that the PR department will not request backlinks from the editors, but they can certainly assist you by informing you about newsworthy content and what can be done to make a link happen.

Also, if your PR professional has a good relationship with the editor, he or she can directly ask for an editorial link on your behalf.

2. Your Content Matters A lot

Remember that if your content is not newsworthy, no PR professional will be able to assist you. You must first concentrate on your content before moving on to the editorial links.

Rewriting or copying content from an already established source will not get you any visibility or backlinks, so you should concentrate all of your efforts on creating newsworthy and unique content. It’s not rocket science; prepare a breaking news story and you’ll be greeted by a slew of authoritative websites.

3. Look For Your Competition For Leads

You must do the same thing as you would for guest posting: identify the sites and sources from which your competition is obtaining links and then target those same sites. Examine the content of your competition to see what prompted them to obtain those editorial links.

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Keep an eye on your competition and stay active because there may be leads and signs that the other party is leaving for you. You simply need to look for the strategies they use to obtain links from big and well-known editors.

4. Interview and Get Interviewed

Remember that the more interviews you get, the more likely you are to get editorial links. It’s all about standing out, and interviews are among the most shared content online, so this could be your break, and if the interview is good enough, you could end up with an unexpected number of editorial links from highly authoritative websites. Taking interviews is another good strategy because it allows you to make yourself visible.

5. Mention Other Companies

Make the most of your articles, and don’t forget to mention other companies and websites every time you write one. Also, notify the other company that you used their name or mentioned their services as if you were providing them with an advertisement link.

In exchange, you can become more visible; ask them to share your articles, and they will almost certainly do so because you have already mentioned their names. So, the more you mention different companies, the more visible you become, and eventually, you can easily obtain editorial links.

6. Get to Know Your Curators

You should get to know your curators because they can completely change the game when it comes to link building.

For those who are unfamiliar with curation, there are content curators who compile the best content for that week or month, and if you make it to their “best content of the week/month” list, it is counted as an editorial link.

It is, in fact, the most effective and useful editorial link for you. To make the list, you must get to know your curator and keep sending him some of your best content that you believe will work well for you. Even if you don’t make the lists, know that you’re on their radar and that your content could be chosen at any time.

Managing short-tail and long-tail keywords during a link-building campaign can be difficult at times. To keep your rankings and organic traffic high, you must have good building strategies.

These are the top six ways to get the editorial links you’ve always wanted, and if you truly want to succeed, then follow the above-mentioned tips carefully and focus on your content as much as you can because, at the end of the day, your content is the only thing that matters.