According to The Hollywood Reporter, starting in July, all of Disney Plus’ global original shows will be released on Wednesdays rather than Fridays.
The adjustment is said to be made to make room in the schedule for the service’s growing number of original TV programming, while original movies will continue to be released on Fridays.
Following the shift, Disney has announced a number of revised release dates, with the majority of them being a few days later than previously intended.
For example, Monsters at Work, a spinoff of Monsters, Inc., will now be released on Wednesday, July 7th rather than July 2nd, while Turner & Hooch has been rescheduled from July 16th to Wednesday, July 21st.
However, some series will now be available sooner rather than later, such as The Wonderful World of Mickey Mouse batch two, which will be available on July 28th (yes, a Wednesday) rather than July 30th.
Loki was the first Disney Plus show to air on a Wednesday, and it was allegedly the service’s most popular launch. Actor Tom Hiddleston declared, “Wednesdays are the new Fridays.
” In contrast, earlier programs such as WandaVision, Falcon and the Winter Soldier, and The Mandalorian, which debuted on Fridays in rivalry with Netflix and Amazon’s new releases, did so on Thursdays.
According to The Hollywood Reporter, Fridays have always been regarded as the worst day for linear TV networks to premiere new shows.